Building the Next Generation of Cross-Border Payments
Context
In a sea of seemingly identical offerings, Dandelion Payments wanted to break through the noise. To do so, it co-published a comprehensive white paper in collaboration with The Payments Association, the unifying voice of the payments industry and representing over 250 member organizations from banks and fintechs to merchants and payment providers.
The white paper, “The interoperability imperative: Building the next generation of cross-border payments”, draws from a 75-respondent survey led by Opinium and interviews with senior leaders at Standard Chartered, Xoom (PayPal), Euronet, and Yape and explores intelligent interoperability as the next stage of cross-border payments infrastructure.
My role
Scheduled and coordinated interviews with internal stakeholders
Managed delivery timeline across Dandelion and The Payments Association, in coordination with the Head of Marketing
Editorial review from Dandelion's side
Planning, coordination, and execution of launch plan for company channels
Collaborated on ABM campaign strategy
Goal
Position Dandelion as a credible contributor to an industry-wide conversation, in partnership with an independent research body, prioritizing a genuine contribution to the cross-border payments discourse.